The objective of the project was to establish a physical presence in the heart of Milan for the My Style Bags company. The envisioned shop needed to be not only recognizable and user-friendly but also replicable, embodying the core values of the brand: Made in Italy craftsmanship, uncompromising quality, and personalized customization.
The goal was to transport customers into a dynamic realm beyond their everyday experiences. The envisioned experience aimed to transform customers into active participants, rather than mere spectators, immersing them in the world of My Style Bags. Drawing inspiration from the bustling environment of Milan's central station, our goal was to convey a sense of dynamism and movement while retaining warmth, elegance, and grandeur.
The design elements within the space draw inspiration from the rich textures and values embodied by My Style Bags. The marble flooring reflects the Prince of Wales texture found in the products, while the window design revisits the Scottish motif. The copper weaving of the boiserie is inspired by the iconic tweed pattern, and the metal exhibitors take cues from the flooring of prestigious Milan galleries, underscoring the brand's commitment to Made in Italy craftsmanship.